Social media has grown significantly over the last few years. This growth has created a platform for small businesses to reduce their marketing and customer service costs and reach out to their clients and potential clients. It has enabled small businesses to build their brand recognition, improve their brand loyalty and also increase sales. While there are many social media platforms, here are the top five every small business should have.
This is the biggest social media platform and the pioneer in this field. The popular platform has over 1 billion unique monthly visitors and is ranked as the third most popular website in the world. Facebook is popular on all continents and across all ages. It is an excellent platform for businesses that have a vision of expanding to other countries. Facebook allows text, image, and video content so you will have a variety of options. Facebook also enables you to target the audience you want to reach. Facebook Analytics also allows you to measure the impact of your posts and campaigns. Facebook should be the first page you create for your small business.
Twitter, a microblogging site, has grown in popularity since it was launched in 2006. Alexa ranks it as the eighth most popular website in the world and rightly so as it gets over 300 million unique visitors every month. Twitter will be ideal for those who are looking to attract millennials. Twitter also allows you to promote your business by either publishing your content on timelines of those who don’t follow you or putting your hashtag on trending topics in a particular country or region. This increases your reach beyond your followers. Twitter analytics also enables you to evaluate the impact of your content.
The Alexa ranking as the 18th most popular website in the world doesn’t give the platform justice as most of its users use mobile apps. The platform receives over 100 million unique visits every month. Instagram is for image content only. It is a great channel for your business to reach out to young people using creative artwork.
YouTube is the second most popular website in the world with over 1 billion users in the world. YouTube carries video content, and it is the best place to push your brand with such content. YouTube allows you to create and share infomercials without incurring any expenses beyond those of producing the infomercial. Content on YouTube can also be shared on other platforms like Facebook and Twitter.
LinkedIn is the 17th most popular website in the world according to Alexa. It is known as a platform for businesses and employees to connect and interact. It is also a perfect place for your small business to scout for talent. Microsoft recently bought LinkedIn, and this new partnership may elevate the social network further.
These are the five basic platforms for every small business. They will give you a broad audience with some even going further to help you reach a particular demographic that you want to target. When you set up these platforms, you can then proceed to create other accounts like google+ and Pinterest.